Bybit unveils 2026 vision as “The New Financial Platform”

Bybit announced its 2026 transformation into “The New Financial Platform,” expanding beyond a crypto exchange into a global financial ecosystem that integrates banking, investment, payments, and traditional markets infrastructure.

Summary

Bybit’s 2026 strategy aims to empower 1.4 billion underserved people worldwide by lowering barriers to modern financial services and connecting crypto utilities with real-world economic activity.

Co-founder and CEO Ben Zhou unveiled the vision during a keynote, saying the platform will merge digital asset services with regulated fiat and traditional financial infrastructure.

Bybit plans to launch new products and services built around this unified financial ecosystem, targeting broader access, cost efficiencies, and compliance-driven expansion.

MyBank: Retail banking without borders

A centerpiece of the strategy is MyBank, a retail banking layer expected to launch in February 2026, offering dedicated accounts that streamline large-value fiat on- and off-ramps and everyday cross-border transactions under a compliance framework.

MyBank aims to solve slow transfers, limited access, and high fees by integrating crypto liquidity with traditional banking rails.

ByCustody and institutional asset protection

To build trust and regulatory credibility, Bybit’s ByCustody institutional custody framework secures over $5 billion in assets managed by more than 30 professional asset managers, offering traditional safeguards alongside digital asset access.

More than 2,000 institutions now use Bybit’s infrastructure, reflecting growing demand for a hybrid platform bridging digital and traditional finance.

A unified global financial infrastructure

Bybit serves over 82 million users across 181 countries and regions, connecting to nearly 2,000 local banks and 58+ fiat gateways, with over 2.7 million Bybit Cards in circulation and local fiat support in 10+ countries via Bybit Pay.

The platform also manages $7.1 billion assets under management in Bybit Earn, generating $110 million in yield in 2025, and leads global trading in Tether Gold (XAUT) with a 16 % market share.

Bybit TradFi — its traditional finance integration — now comprises 200+ TradFi instruments, with plans to launch 500 trading pairs across stocks, forex, commodities, and indices alongside crypto markets.

Compliance and AI integration

Bybit is expanding its platform in alignment with evolving global regulatory frameworks and partnerships with licensed banks and custodians, enabling unified collateral systems that secure fiat, traditional, and crypto assets.

Artificial intelligence is being deployed across core operations — from risk control and compliance to customer service and analytics — with initiatives designed to improve efficiency and scalability.

Bybit’s CEO describes the evolution as a shift toward mainstream finance, where crypto plays a central role in everyday financial activity and global economic participation.